London launch


Written by Austyn Close 

Photos by Matty Hall 

Lancashire-based mental health organisation, The Blurred Line Group, spreads nationwide following the success of the company’s London launch evening on September 25, which welcomed over 35 professionals from the charity, health, government and media sectors.

Lewis Alexander Baxter, the company’s founder and CEO, led a delegation of representatives from The Blurred Line Group and other mental health campaigners speaking during the evening, into the organisation’s first ever event in the south of England.

The London launch follows the organisation’s first ever ‘awareness’ event back in September 2018 where over 1,200 people from across the north west of England attended to help improve dialogue over mental health related issues.

The Blurred Line Group held an evening reception in the City of London to mark the rebrand of the company’s image and the organisation’s increased presence across the country, informing guests from a diverse range of industries about the overarching ambition to address mental health concerns on a local level.

During the evening, Lewis set out the framework for the organisation’s ‘University Programme’ which will launch across the entirety of the UK early next year. The programme will enable student ambassadors to sustainably fundraise at their own universities, with all funds redistributed by The Blurred Line Group to local grassroot mental health campaigns and charities identified by the organisation.

To date, The Blurred Line Group has redistributed over £7,500 to mental health charities in the north of England. The next phase will see the organisation develop a strong regional presence across all of the devolved territories by cultivating a network of charities, universities, think tanks, private companies and other external partners that all have an affiliation with mental health awareness.