determined to make lasting change.
LEWIS ALEXANDER BAXTER
Founder AND CEO
Lewis founded The Blurred Line Group in 2018. After suffering from major depression and considering suicide in 2016, Lewis has seen first-hand the challenges facing communities across the UK: limited mental health services available, the lack of clarity of where to access support and long waiting lists for help. In the last 2-years, with experience on the Board of mental health charities, Lewis is aware of the real struggles that small, local charities and community projects have in accessing funding. Lewis is a law student at Durham University, and an experienced public speaker, delivering engaging talks and workshops at businesses across the UK. He recently completed a TEDx talk on the topic of mental health.
“We may have begun our journey with a small event in Lancashire, but The Blurred Line Group aspires to become a leading organisation supporting mental health charities, projects and people across the UK.”
Non-Executive Director: MARKETING
Non-Executive Director: Partnerships and Revenue
Non-Executive Director: CORPORATE SERVICES and training
Non-Executive Director: Funds and Philanthropy
HEAD OF PROJECTS
Matty met Lewis several years ago and through their joint-passion for mental health awareness and fundraising, The Blurred Line Group was born. Matty has helped craft the organisation’s public presence in producing print and digital graphics, creating video content and working with the team to build the brand. Matty brings a wealth of first-hand experience to The Blurred Line Group; after battling with his own mental health whilst at college, music and the ‘creative arts’ were his escape. As Head of Projects, he leads on our innovative event initiatives and national campaigns, to maximise our exposure and encourage public engagement across the UK.
“The Blurred Line Group has a culture of creativity. We experiment. We take risks. We are bold. But most importantly, we can’t wait to show you our plans.”
Head of Brand
Nathan leads on brand development and all things creative. After securing a First-Class Honours Degree from the University of Salford in Graphic Design, Nathan has been a full-time Graphic Designer and Creative Manager at a North-West company ever since. With a strong track-record of developing and implementing brand strategies, Nathan is The Blurred Line Group’s creative problem solver. He spearheaded the relaunch of our brand and has been driving our brand direction ever since. You will often find Nathan wearing “sick” shirts and is usually passionately fuelled by black coffee.
“We want to create a brand that people want to connect and engage with, as ultimately, our aim is to fund and support mental health charities and projects across the UK. I am proud to see where we have come from and I am excited to see where we will go.”
Head of External Relations and Communications
Austyn focuses on streamlining The Blurred Line Group’s external communications strategy by liaising with key contacts across the media, political and voluntary sector landscapes as well as engaging with numerous other key stakeholder groups. An international communications practitioner by trade, Austyn currently works for London-headquartered communications consultancy, Newgate Communications, advising clients in the property industry. Austyn recently finished a secondment in Shanghai working for Asia’s largest bilingual mobile app and an award-winning APAC communications agency. Previously, Austyn graduated from the School of Oriental & African Studies with an undergraduate degree in International Relations and History – focusing on East Asia.
“It’s humbling to be part of a revolution in how we support and address mental health here in the UK. In the deepest of corners in the country, there are people suffering in isolation that The Blurred Line Group is committed to helping through sustainable and community-driven funding.”
Head of Media
Kath is Founder and Station Director at Ribble FM, a multi-award winning community radio station in the Ribble Valley, Lancashire. Awarded ‘Outstanding Woman in Business’ NW at the E3 Business Awards, Kath has gained knowledge and skills in various roles throughout her career. Always passionate about radio, she was a News Correspondent on commercial radio, and more recently, has held senior management positions at local and regional media organisations. Moreover, she was instrumental in the development of the Substance Misuse Service, and as Service Manager, was recogniseed for her work, being invited to the Queen’s Garden Party. Kath was diagnosed with depression in the past and believes that mental health struggles, in some way, affect us all.
“The Blurred Line Group support the smaller charities and projects ‘on the ground’ who do vital work; I’m thrilled to be part of their journey.”
Head of University Programme
Peter is a big believer in peoples’ ability to overcome mental health issues and a passionate supporter of organisations that assist people to do so. As an individual who has suffered depression in the past and as somebody who lives with an autistic spectrum disorder, The Blurred Line Group University Programme enables Peter to give something back to society and promote our core values and activities. As a university student himself, Peter’s role is to liaise with university staff, students and student bodies.
“I experienced first-hand the difficulties faced by people living with mental health issues; it affected my work life and personal life. It is my mission to bring The Blurred Line Group’s enthusiasm to universiy campuses so that we can ensure that individuals across the UK can access the support that they need.”
Head of Social Media
corporate partnerships advisor
Laurie is an experienced salesperson at a FTSE250 IT reseller. Educated at Giggleswick School in the North West, Laurie decided to pursue a career in sales. As an Account Manager, Laurie works with various companies across the UK, building trusted relationships and working with contacts within businesses to advise and implement IT solutions. The Blurred Line Group values its relationships with businesses, both local and national. Laurie will generate income for The Blurred Line Group by managing new and existing partnerships, whilst building long-term and well-stewarded relationships with businesses whose objectives align with that of the Group’s.
“We are driving change in mental health support, funding and opportunities in the UK, and we want your business to join our journey. Get in touch.”